Monferrato & Wine
A new format, much bigger, much richer.
The festival dedicated to the music and the wine reaches its seventh edition, reconfirming one of the most interesting cultural events in Monferrino landscape, which each year attracts the attention not only of workers in the industry, but also of amateurs and curious.
The event returns revamped in form in the duration and content, thanks to strong collaboration with the Committee Casale Monferrato Capital of Doc.
At the heart of the topic “Monferrato & Wine in literary masterpieces”
Each event will be combined with a great writer who was inspired by the Monferrato territory, describing it and celebrating it in the immortal pages as
Dante, Boccaccio, Manzoni, Pavese, Fenoglio, ect.
A full calendar of concerts, tastings, conferences, literary presentations, exhibitions and international guests who will develop June 11 to 25 and from September 10 to October 15 .
This revised edition will also give life to a series of international conferences dedicated to the world of wine and DOC, to its culture, to legislative, scientific and food.
What remains unchanged is the enthusiasm and love for this beautiful land, its history, its tangible and intangible heritage, its landscape: the Monferrato UNESCO Heritage .
A break of Taste in Monferrato Music and wine - blend of ancient origins - reserve great emotions but they need the right time and the right atmosphere to be appreciated. The Monferrato, land of taste and slow-living is therefore the ideal setting to host Bacco & Bach. International Festival where music "chamber" is paired with tastings to discover one of the "products prince" of the territory, to take a break to relax and taste to discover the Monferrato.
I'll tell you a story ... The festival is designed as a Transmedia Storytelling: a single narrative, throughvarious media, which evolves at each step of its user experience, taking advantageof the specificity and uniqueness of each medium. Narrators of excellence: music, wine and places for emotional story "total" immersive and engaging, able to reach objectives and diversified public. Each edition of the festival is organized by identifying the most attractive and suitable locations to discover the area, choosing the most representative wines among young emerging companies and those already established, trying to spread the culture of the DOC and the drink aware, promotingthe image, the history and culture of Monferrato. The path winds through a musical path also territorial seat of concerts are some of the most beautiful and authentic of Monferrato as courtyards of ancient palaces, small theaters, villas and castles but also places where born the excellence of the territory as wineries, distilleries , quarries. Spaces collected, almost "living rooms" that adapt naturally to the idea of offering a sensory experience 360 ° made of enchanting landscapes, artistic quality and good wine.
... every glass … his music! The festival offers a packed schedule with concerts in the early evening / eveningand direct combination of the music program to one or more tasting, to discover atevery appointment a different wine, symbol of the area, listening and tasting moments are not separate but contextual. Before each concert there will be a listening and tasting guide with a short presentation, then, of what will those present to listen and enjoy. Bacco & Bach, in fact, intends to have recourse not only to an audience made up of experts, scholars and connoisseurs of the genre butintends to approach and involve amateurs, beginners and all those who wish to takethis opportunity to take a break to taste and relax at discovery of Monferrato.